Magic of Reading

Reading school assembly highlights the fun of reading and encourages students to explore the library.

Virtual/Online Option Available!

Age Range
K-6
Request Pricing & Dates

Click Here for Virtual Reading Assembly Info

The Magic of Reading is also available online with a Live-stream via YouTube and a Zoom Meet and Greet following. It is designed to tickle the imagination, highlight the fun of reading, and encourage children to explore reading and books. This virtual elementary reading school assembly will inspire your students to open a book and start reading!

• Pre-Recorded YouTube Link
• Live Zoom beginning in January, up to 300 students/screens
• Please divide large schools of students into split grades, ex. K-2, 3-5, so the presenter may target content and delivery to the appropriate age group

Click HERE to Watch: Penn Jillette endorses Brian Richards’ Virtual Comedy/Magic School/Camp Shows!


The Magic of Reading with Brian Richards is designed to tickle the imagination, highlight the fun of reading, and encourage children to explore the library. This elementary reading school assembly will inspire your students to open a book and start reading!

Featuring magic, comedy, audience participation, storytelling, and educational fun; The Magic of Reading assembly show is a hit with students, teachers, and staff!  Librarians, Teachers, PTA Presidents, Principals, Students, and Parents have and continue to give amazing reviews for this program. 

This elementary reading school assembly show promotes reading and the importance of visiting the library, utilizing Magic, Comedy, Story-telling, and Audience participation. The Magic of Reading will touch on reading genres and the types of books found in the library, including Fantasy, Adventure, Mysteries, Science Fiction, Horror, Non-Fiction, and more. The show features the books "The Empty Pot" and "Abiyoyo."

Children will also learn how Reading is like Exercise for their brains. Following this reading assembly show for elementary schools, students will be motivated to read every night! (Brian will use your teachers' recommendations for the number of minutes per night). 

The Magic of Reading is perfect any time of the year, but it is especially appropriate when tied in with National Library Week (April), Children’s Book Week, Read-Across America (March), Summer Reading Clubs, and more.

Magic of Reading School Assembly Set-up Datasheet

Audience:  PreK-6    Capacity:  400
Presentation Time: 45 minutes                   
Set-Up Time: 45 minutes. Please ensure performance space is clear and empty of classes during set-up time.               
Take-Down Time: 30 minutes

Presentation Area:  Brightly lit performance space; minimum area of 8 ft. x 14 ft. Performance space can be stage or floor-level; floor level is preferred. If performance space is floor level, please seat students on the floor and not in chairs. If the performance area is a stage please make sure there are stairs for easy volunteer access to the performance area.

Assembly Requirements: Depending on your location, you may be asked to provide a PA system with RCA-jack input. 

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The perfect show for your reading school assembly!

The Magic Of Reading has and continues to receive rave reviews from librarians, teachers, PTA presidents, principals, students, and parents. 

Audience participation reinforces creative strategies to ensure good reading habits.

The show is designed to tickle the imagination, highlight the fun of reading, and encourage children to explore the library. Featuring magic, comedy, audience participation, story telling, and educational fun; this show is guaranteed to be a hit. 

They may laugh and be fooled by his tricks, but your school WILL get excited about reading!

The show is perfect any time of the year, but it is especially appropriate when tied in with National Library Week (April), Children’s Book Week, Read-Across America (March), Summer Reading Clubs, and more. 

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Download a Printable PDF of this Datasheet

  • Very happy with content, performance, and interaction with Virtual Magic of Reading. 
    Adrienne Perlaza - PTA
    Dever ES
    Valley Stream, NY

  • Thanks so much!  The Virtual Magic of Reading was a great show!
    Keri Applegate - Principal
    Bear Gulch ES
    Rancho Cucamonga, CA

  • From the moment we first spoke to your show coordinator, we jut knew this was the program for us!!! Everyone was so kind and helpful as we booked this great show! When Brian Richards came to our school he was professional, organized, and friendly. Once the performance began Mr. Richards was absolutely ASTONISHING!! He held the attention of our 350 kindergarten thru 5th grade students the entire time! He was funny, energetic, and best of all AMAZINGLY entertaining! We will certainly recommend him and this company to others and would LOVE to book one of your other shows for our school in the future. Thank you for making the final activity of our Read Across America day such a SUCCESS!!!
    Merisa Rosa
    Colonial Road School
    Franklin Lakes, NJ

  • Not only was the entire audience laughing from the start but so was my daughter, who is 5. There were moments, and there was a lot, where I was laughing out loud too!
    Katherine Miller - PTSA Vice President
    Dover ES
    Dover Plains, NY

  • This was an AWESOME presentation! Our students are still talking about it a week later! We appreciated the wonderful message of the importance of reading,  mixed with great magic. The children were mesmerized from the minute Brian began and he kept them captivated until the very end. It was wonderful to hear the students laughing, see their faces light up with smiles, and to witness some students participate with Brian up front. We loved this assembly and hope to have another one next year! Thanks, Brian for bringing such a great program.
    Lori Hale
    Lincoln Primary
    Pendleton, OR

  • The students, parents and teachers really enjoyed the Magic of Reading show with Brian Richards.
    Kelly Boutin - Literacy Specialist
    Orchard Grove ES
    Frederick, MD

  • Our students and staff loved the assembly! It was interactive, extremely funny and engaging. I loved that Brian included student volunteers, staff, and the principal in the assembly.
    Samantha Olson - School Counselor
    EPIC
    Sacramento, CA

  • Mr. Brian was great, he had both the parents and students engaged. We got great feedback and will be looking forward to booking him again!
    Abilene Salas - Title 1 President
    PS 105
    Bronx, NY

  • We were thrilled with your show last night, Magic of Reading. The children were engaged from the very first moment to the end! It was the perfect blend of entertaining magic, audience participation and a love of reading thrown in! Thank you!
    Moureen Bailey - Administrative Assistant
    Hatboro-Horsham School District
    Horsham, PA

  • The assembly was fabulous!
    Peggy Cooney - Media Specialist
    Kingwood Township School
    Frenchtown, NJ

  • The students loved it. It was very engaging and the host was fun, exciting and entertaining.
    Finola Burton - Parent Coordinator
    PS 677
    Brooklyn, NY 

  • Brian was terrific! The children were completely engaged and having a terrific time. The teachers later thanked me for finding such an amazing performer. Thanks so much for a great show!
    Kim Painter - A&E Chair
    Cherry Run ES
    Burke, VA

  • The students absolutely loved the show and thanked me profusely for having Brian here. They want him to come back!
    Elaine Iodice - Principal
    PS 16Q
    Corona, NY

  • Our school really enjoyed this assembly. Brian was very entertaining and his show was a lot of fun! Both students and adults were engaged the entire time! Thank you so much! 
    Julie Niphadkabin - Assemblies Chair
    Hunt Valley ES
    Springfield, VA

  • Both students and staff loved the program. Brian was engaging and had their full attention the entire time. 
    Melanie Fiore - PTO
    Robin Hood ES
    Stoneham, MA

  • This is the third time we have hosted Brian Richards...The Magic of Learning. He is always awesome! The students were fascinated and focused. It was a fantastic show!
    Michelle Rodden - Math Coach
    Penn Hills ES
    Pittsburgh, PA